Self-clones sounded promising... comforting even. But they also sounded like a minefield. Mental health is already a sensitive and delicate space. Add emerging technology, unclear boundaries, and the very casual existential crisis of “what actually makes me, me?” and the project quickly became about far more than building an AI chatbot.
To create real-world value, we had to move beyond “cool new technology” and give the exploration clear direction. With no existing playbook, I narrowed the unknowns step by step: defining the design space, consulting mental health experts, testing prompt behaviours, working within technical and ethical limits, and building an evaluation strategy around a functioning self-clone experience.
While the overall process followed the double diamond, it moved in loops. I had to keep returning to the same questions with better evidence and refine my scope. For the sake of simplicity, I’m organizing the design effort into its respective phases in the following sections.